I am a UX/UI designer with a strong foundation in visual design, user experience, and data-driven decision-making. With 4 years of experience in graphic design and marketing and 2 years specializing in UX/UI, I bring a unique blend of creativity and analytical thinking to my work.
Designing for Impact
A collection of UX/UI and product design projects driven by user research, innovation, and data insights.
An off-road vehicle accessories sales website selling to many countries around the world.
China's skate shoes wholesale and custom source factory selling globally.
An influential youth competitive gymnastics club in Singapore with full website design and delivery.
Expertise in branding, poster design, logos, and visual identity, ensuring high-quality and market-adapted outputs.
Skilled in creating visually compelling UI with balanced typography, color theory, and layouts.
Experience in advertising design, strengthening brand awareness and engagement through visuals.
In-depth understanding of user behavior, usability, and interaction patterns to create intuitive experiences.
Google Data Analytics certified, using data insights to improve product usability and engagement.
Expertise in user psychology and decision-making processes, optimizing conversion and retention.
I'm not just a UX/UI designer. I blend design, data, and business strategy to deliver high-impact digital experiences.
PROJECT EXAMPLE A
A stylized character creation platform for tabletop universes.
Overview: A highly visual mobile interface crafted for immersive character creation and management across tabletop RPG systems.
Key Focus: Visual identity design, system-specific UX flows, immersive fantasy UI, iconography, and logo design.
Methods Used: UI system mapping, moodboarding, visual consistency design, icon system development, and component-based layout.
